Wedding & Hospitality Business Education
Build a wedding business that runs as beautifully as your events.
Mentoring and training for wedding planners, venues and hospitality teams, from Sofía García — destination wedding planner, venue operator and international speaker with more than 16 years in the industry.
Not relationship coaching. Business education for the people who make weddings happen.
The Love Coach & Training turns real wedding and venue operations into practical mentoring and training: how to sell, how to operate with standards, and how to lead a team that delivers every time.
Where are you starting from?
Four ways in, one standard of work.
I'm a wedding planner or business owner
One-to-one mentoring to sharpen sales, operations and leadership.
Explore mentoringI run a venue or hotel
Wedding sales and service training for your team.
Explore team trainingI'm organizing an industry event
Keynotes and workshops on the business of destination weddings.
Explore speakingI want to learn in a group
Group programs are in development.
Join the waitlist
Areas of expertise
Five areas, one business lens.
These are the areas Sofía mentors and trains in. Specific group programs will be announced to the waitlist first.
Business, leadership and sales
Commercial structure, value proposition, sales process, proposals, team leadership and decision-making.
Wedding and event planning and operations
Coordination processes, logistics, supplier management, quality control and event-day execution.
Marketing and applied AI
Positioning, content, lead generation and practical AI workflows for daily operations.
Experience design and multicultural weddings
Client experience, rituals and traditions, and weddings that bring together cultures, languages and families.
Venue and hospitality team training
Service standards, wedding sales, operations and coordinator training.
Experience you can use
Sixteen years of real weddings behind every lesson.
Sofía founded and leads Blue Venado Weddings in Mexico's Riviera Maya, operating three private beachfront venues and a team of wedding coordinators serving couples from many countries and cultures. What she teaches is what she runs every week.
At a glance
- 16+ years in destination weddings
- Founder & CEO, Blue Venado Weddings
- Certified Destination Wedding Specialist and Destination Jewish Wedding Specialist (Weddings Beautiful Worldwide)
- Featured by Junebug Weddings
- English and Spanish
How she works
Three principles behind every session.
Practice before theory
Everything comes from real wedding and venue operations.
Systems, not improvisation
Processes, standards and documentation a team can repeat.
Premium experience, profitable business
Memorable moments without losing control of margins.
Be first to hear when programs open.
Join the list for program announcements and occasional insights on running a wedding business. No spam, unsubscribe anytime.
Questions
Frequently asked questions.
- No. It is business mentoring and training for wedding and hospitality professionals: planners, venues, suppliers and service teams.
- Wedding planners, venue owners and teams, wedding suppliers and hospitality professionals, individually or as companies.
- English and Spanish.
- Group programs are in development; join the waitlist to hear first. One-to-one mentoring, team training and speaking are arranged by request.
- Send a short request through the contact form. You'll get a reply to understand your situation and recommend the right format.